Portfolio Cloud
Unlocked key insights through a comprehensive discovery process for Portfolio Cloud, a leading tech brand, guiding their brand identity and visual language.
Ugly Vodka x Grapevine
Launched Ugly Vodka's new ready-to-drink range through vibrant event activation and influencer gifting at Grapevine Festival, creating excitement around the innovative product.
Who Boutique
Revitalised Who Boutique's brand identity through fresh design and typographic systems, to guide creative direction for impactful out-of-home advertising.
Blackbird
Crafted an impactful brand system and creative framework for Blackbird VC, followed by a successful brand roll-out and website launch to entice audiences and stand-out in the market.
Sportsgirl
Ongoing partnership with Sportsgirl leverages cultural moments to seamlessly integrate the brand into current trends and amplify its presence through monthly influencer campaigns.
Journey
End-to-end creative approach for Journey's innovative men's cosmetic product ensures a stellar brand presence and readiness to make a significant impact in the market.
AFL
Executed contra & paid influencer marketing campaigns during Opening Round to highlight the offerings at AFL games. Collaborated with national influencers to showcase the AFL experience and promote attendance.
Ugly Vodka
Delivered a complete brand experience for Ugly Vodka, including creative strategy, brand identity, packaging design, and campaign production to make an impact in the beverage industry.
Russel With Co
Elevated Russell & Co.'s highly awarded architecture design practice with a visually striking and contemporary identity, reflecting their innovative approach and unparalleled expertise.
Reshop
Empowered Reshop, through a bold and distinctive brand strategy and identity, reflecting core values and innovative design in the US based start-up SaaS sector.
Symposia
Driven by in-depth strategic discovery, Symposia blends wild creativity to craft a standout brand experience in the US tech market, establishing a commanding online and social media presence.
Primary Payments
Transformed Primary Payments brand impact by utilising cutting-edge 3D graphic elements, paired with an essential design system for the cutting-edge fintech platform.
Services
Strategy
We immerse ourselves in ideas, organisations, challenges, to understand the past, the present, and the future goals of our client-partners. Where appropriate, we leverage our proprietary large scale 1st party database for consumer insights.
- 1st Party Research and Human Insights
- Youth Cultural Shift Tracking; Trends, Developments and Disruption
- Marketing Strategy
- Brand Identity Strategy
- Brand + Communications Strategy
- Creative / Campaign Strategy
- GTM Strategy
- Brand + Customer Experience
Creative
We craft bold brand experiences and creative outcomes that do what good brands should do; communicate a clear message and powerfully differentiate from the category and competitive landscape.
- Creative Direction
- Art Direction
- Visual Brand Identity / System Development
- Design System Development
- Type Design
- 3D Production and Motion Design
- Campaign Direction
- Photography + Video Production
Digital
We take a best-practice approach to working in the digital space, channeling years of experience in the tech industry and digital production to ensure seamless digital experiences and deliveries.
- UX Strategy
- User Journey Mapping
- UI Design
- Web Development
- Product Design
- Digital Experience Design
Influencer and Creator Marketing
We create mass scale and tactical Influencer Marketing strategies, campaigns and experiences that create; high end branded content, high scale of creative assets vs price, significant reach, efficient targeting of segments, all driving conversation and community.
- Influencer Marketing Campaign Strategy + Campaign Management
- Seeding, Paid and Contra Partnerships
- Creator / UGC Partnerships and Content Production
- Event Guestlisting
- Influencer / Branded Events
- Brand Partnerships
LET'S MAKE SOME S!*T HAPPEN
If you're curious about what Underscore can do or have a project in mind, hit us up—let's make something great together!